Act 2Campaign Briefs

One brief. Every creator on the same page.

Write the goal, key messages, dos and don'ts, deliverables and dates once. Send it to every creator in the campaign, see who has opened and accepted it, and keep every change in one version history.

1 briefsent to the whole campaign
Read and acceptedstatus per creator
Versionedevery edit kept
Campaign Brief · Glow Serum launch
Goal
Sales in tier-2 cities
Key message
Visible glow in 14 days, ₹549
Do
  • Show the texture on skin
  • Mention price and coupon
  • Tag #ad in the first line
Don't
  • Claim medical results
  • Compare with named brands
  • Use before-after filters
Deliverables and timeline
Day 1Brief sent
Day 5Drafts due
Day 81 Reel + 2 Stories live
Day 21Results
What it does

Everything Campaign Briefs handles for you

Goal first

Every brief opens with what the campaign must achieve and how it will be measured, so creators know what good looks like.

Key messages

The two or three things every post must say: the product benefit, the price, the offer and the coupon code.

Dos and don'ts

Clear lines on claims, comparisons, filters and tone. Includes the ad label rule by default.

Deliverables

Reels, Stories, Shorts, videos and link-in-bio days, with counts per creator and the platform for each.

Timelines

Product dispatch, draft due, approval, go-live and reporting dates. Creators get reminders before each one.

References and assets

Attach product shots, mood references, brand guidelines and mandatory text in one place.

How it works

Four steps, start to finish

Start from a template

Launch, always-on, festive sale, app install or store visit briefs, ready to edit.

Fill in the campaign

Goal, messages, dos and don'ts, deliverables and dates. Per-creator changes stay separate.

Send to creators

Creators open a clean brief page on their phone. No app download needed.

Track acceptance

See who opened, who has questions and who has accepted, before contracts go out.

In detail

The details your team will ask about

Templates

Save your own brief templates by product line, campaign type or client.

Creator questions

Creators ask questions on the brief itself. Answers are visible to the whole campaign if you choose.

Version history

Every edit is logged with who changed what. Creators are told when the brief changes.

Mandatory text

Hashtags, handles, coupon codes and ad labels that must appear, checked later in approvals.

Language

Write the brief in English and add notes in the creator's language.

Linked to contracts

Deliverables and dates from the brief flow into the creator contract automatically.

Questions

Campaign Briefs questions

Do creators need an account?
No. Creators get a secure link to their brief, contract, upload page and payout details. They can create an account later if they work with you often.
Can each creator have different deliverables?
Yes. The campaign brief holds the shared rules, and each creator can have their own deliverables, fee and dates.
What happens if we change the brief after sending?
Creators are notified, the change is highlighted, and the earlier version stays in the history.
Can agencies keep briefs separate by client?
Yes. Each brand has its own workspace with its own templates, creators and approvers.
The crystal ball has spoken

Your next campaign is already on the house.

Bring up to 10 of your own creators and run one full campaign in Mysticvenom: shortlist, brief, track every sale and see the ROI. Upgrade only if the numbers say so.

Shortlist from public profiles Coupon codes per creator Sales tracked to the rupee No card to start
Admit one campaign
10
creators, free, start to ROI
Tear off and startor connect with sales
Valid for brands and agencies working with their own creators